THE JOURNEY OF A LIFETIME
Daytona International Speedway was built with more than concrete and steel. It was built with vision. Determination. And, most of all, it was built with imagination.
Imagination is what caused a small-town service station owner to dream of creating a racetrack that was bigger, faster and more exciting than any that came before – or since. Imagination is what fuels every child who dreams of one day winning The Great American Race. Imagination is what’s inspired millions of fans from all over the globe to climb into its grandstands and witness some of the greatest moments in motorsports history.
DAYTONA Rising is a reimagining of what a race experience can be, blending the modern amenities that today’s sports fans demand with the heritage that race fans expect from Daytona. Everything about the race experience – from seating to concessions to conveniences – will be reimagined to create the world’s first true motorsports entertainment complex.
Just as Daytona did more than five decades ago, DAYTONA Rising will harness the power of imagination yet again – and reimagine an American icon in the process.