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Crocs, Inc. To Kick Off DIRECTV Speedweeks, Rolex 24 With Crocs Walk
Niwot, Colo. (Jan. 7, 2008) – Many racing legends have left their footprint on the storied Daytona International Speedway. And now, race fans have the opportunity to leave their own mark on the historic track at the Daytona 5K and Crocs Walk on Saturday, Jan. 26 – the morning before the start of the Rolex 24, which formally kickstarts the 2008 racing season and DIRECTV Speedweeks leading up to the 50th Running of the DAYTONA 500. The Daytona 5K and Crocs Walk will be a once-in-a-lifetime opportunity to walk or run on the historic pavement of Daytona International Speedway. The Crocs Walk is one lap around the 2.5-mile tri-oval superspeedway and the 5K run is a single lap on the tri-oval and the non-banked infield section. New in 2008 is the Kids’ Run, a dash down Pit Road for children ages 12 and under. Also new this year are the benefits of showing up on race day wearing Crocs™ shoes, the comfortable, spirited and stylish shoe gaining rapid popularity around the world. Anyone who shows up at the kick-off event wearing Crocs™ footwear will receive “pole position” for the walk, and a discount coupon towards the purchase of Crocs at Daytona International Speedway. Most importantly, Crocs invites all racing fans to bring an old pair of Crocs™ shoes to the Crocs Walk to be recycled. The company will be collecting Crocs at NASCAR events throughout the season, with this event serving as the inaugural opportunity. “We’re proud to celebrate the Rolex 24, DIRECTV Speedweeks and the official start to the 2008 racing season through the Crocs Walk,” said Stephanie Koon, Crocs spokesperson. “We believe we are the shoe of choice for NASCAR fans everywhere, and if you’re going to walk 2.5 miles around this superspeedway, you might as well do it in style and comfort by wearing Crocs shoes!” Since 2007, Crocs has partnered with a number of NASCAR drivers to create unique Crocs™ shoes – in race team colors featuring the drivers’ names, signatures, and numbers – that allow NASCAR fans to support their favorite drivers from head to toe. Available at select race venues and Crocs retail locations, NASCAR.com Superstore, and Crocs.com for a suggested retail price of $30-$35, driver designs include:
· Dale Earnhardt, Sr. · Jeff Gordon · Kevin Harvick · Jimmie Johnson · Tony Stewart
Registration is now open for the Daytona 5K and Crocs Walk. Visit www.daytona5k.com to register online or to download an entry form. Online registration closes January 23, 2008 at 9:00 p.m. PT and mail-in entries must be postmarked by January 18. Crocs Walk fees are $20 if registering prior to January 26 and $25 on race day. 5K fees are $22 before December 31, $27 after December 31 and $35 on race day. There is no fee for the Kids’ Run. Each participant will receive an official T-shirt, free admission ticket to the Rolex 24 at Daytona, and admission to the Daytona 5K and Crocs Walk Post Race Party held in the Sprint FANZONE. A portion of the registration fee proceeds benefit the United Way of Volusia-Flagler Counties. In addition Crocs is inviting all racing fans to bring an old pair of Crocs to the Crocs Walk to be recycled. Race day Itinerary:
5:30 a.m. Registration begins
7:00 a.m. 5K Run
7:05 a.m. Crocs Walk
8:00 a.m. Kids’ Run
8:10 a.m. Post Race Party/Awards Ceremony
1:30 p.m. Rolex 24 At Daytona About Crocs, Inc. Crocs, Inc. is a rapidly growing designer, manufacturer and retailer of footwear for men, women and children under the Crocs™ brand.
All Crocs™ brand shoes feature Crocs’ proprietary closed-cell resin, Croslite™, which represents a substantial innovation in footwear. The Croslite™ material enables the production of soft, comfortable, lightweight, superior-gripping, non-marking and odor-resistant shoes. These unique elements make Crocs™ footwear ideal for casual wear, as well as for professional and recreational uses such as walking, boating, hiking, hospitality and gardening.
Crocs™ shoes are sold in more than 90 countries and come in a wide array of colors and styles. Please visit www.crocs.com for additional information.
About Daytona International Speedway Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motor sports - the enormous 480-acre motor sports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "The World Center of Racing." In addition to nine major weekends of racing activity, featuring everything from NASCAR to the Rolex Sports Car Series to the American Motorcyclist Association and the World Karting Association, the Speedway is also booked for more than two solid months each year for testing and development of various race vehicles. Tickets for the 50th running of the DAYTONA 500 and other DIRECTV Speedweeks events are still available by calling 1-800-PITSHOP or by visiting www.racetickets.com
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