DIS To Host Inaugural Daytona PITmasters Florida State BBQ Championship During Coke Zero 400 Weekend

Daytona PITmasters

DAYTONA BEACH, Fla. -- The Coke Zero 400 Powered By Coca-Cola on the Independence Day holiday weekend will bring together two of America’s favorite pastimes – BBQ and NASCAR.

Kingsford and Sam’s Club are joining forces with Daytona International Speedway to stage the inaugural KCBS (Kansas City Barbeque Society)-sanctioned Daytona PITmasters Florida State BBQ Championship presented by Kingsford during the Coke Zero 400 Powered By Coca-Cola NASCAR Sprint Cup Series on Saturday, July 3.  Daytona PITmasters will feature more than 50 of the top BBQ competitors in America displaying their finest skills for a share of a $30,000 purse. The winner will represent Florida at the USA and World BBQ Championship.

Race fans will be able to sample the competition area outside of the Frontstretch between the Sprint Tower and Turn 1 beginning at 2:30 p.m. on Saturday after the first round of judging and sampling will continue until 4:30 p.m. No grandstand ticket is needed to attend the Daytona PITmasters.

“PITmasters was created to bring the best of the best BBQ teams to Daytona,” said Ron Cates, event organizer. “Even though there is $30,000 up for grabs, it’s really about more than prize money; it’s about respect among BBQ peers. BBQ teams that compete at Daytona know the winner will be recognized as one of the best BBQ teams in the world.”
“Daytona International Speedway is thrilled and proud to host its first KCBS-sanctioned event during our Coke Zero 400 Weekend Powered By Coca-Cola,” said Daytona International Speedway President Robin Braig. “We’re excited to welcome the professional BBQ teams to the ‘World Center of Racing’ and the competition is a great addition to an already exciting Independence Day holiday weekend.”

Cates, who created the Smoke On The Water brand and has awarded some of the largest purses in BBQ history, expects the top teams on the competition barbecue circuit to compete at the Daytona PITmasters, including four-time world champion Myron Mixon.

In addition to traditional BBQ categories, the event will host a “BBQ Alley” for backyard grillers who want to learn more about smokers and the difference between barbecuing and backyard grilling.  “We are proud to have two great sports, KCBS and NASCAR, coming together for one unforgettable experience,” said Carolyn Wells, executive director of KCBS.

For more information about the Daytona PITmasters Florida Barbeque Championship, visit www.smokeonthewaterbbq.com  The 52nd annual Coke Zero 400 Powered By Coca-Cola will be the final race on the current asphalt of Daytona International Speedway. Following the Coke Zero 400 Powered By Coca-Cola, the entire 2.5-mile tri-oval will be repaved for only the second time in its history.

For tickets to the Coke Zero 400 Weekend Powered By Coca-Cola, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.

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