“We are very happy to welcome these partners as part of our ‘We Built Daytona’ platform,” said DIS President Joie Chitwood III.

Daytona International Speedway (DIS) today announced that Jones Sign Company, Musco Lighting and P&S Paving, Inc. have become the latest partners to join the expanding “We Built Daytona” marketing platform for the $400 million DAYTONA Rising redevelopment project. 

  • Jones Sign Company, a national specialist in the sign manufacturer and sign installation industry, will provide nearly 3,000 signs and more than 120,000 square feet of graphics for the new injectors/entrances. The company will also produce the DIS “Supersign” LED-lit letters, measuring 13 feet 6 inches tall and 286 feet wide. 

  • Musco Lighting, a global leader in the design and manufacture of sports-lighting systems, will illuminate the new frontstretch grandstand. In 1998, Musco lighted the speedway using its Mitran™ system specifically designed to meet the needs of drivers, spectators, and television broadcasts.  The new frontstretch of the grandstand will feature more than 700 of Musco’s Green Generation™ fixtures producing 77 million lumens of light.  

  • P&S Paving, an asphalt paving, heavy highway contractor based in Daytona Beach, is providing paving and dirt services. During the past year, the company has installed more than 50,000 square yards of temporary asphalt and 13 miles of utility piping. 

“We are very happy to welcome these partners as part of our ‘We Built Daytona’ platform,” said DIS President Joie Chitwood III. “We’re honored to showcase their products and work throughout our facility that will contribute to reimagining the experience at DIS.” 

The “We Built Daytona” platform is designed specifically for partners involved in the construction of DAYTONA Rising and enables them to showcase their involvement through a marketing presence (once their role in the project begins). Financial terms of the agreements were not disclosed.  

The above companies join the growing list of “We Built Daytona” partners, including Kingspan Insulated Panels, USG Corporation (NYSE:USG), CommScope, Sherwin-Williams, Big Ass Fans, ROSSETTI, Walter P. Moore, M-E Engineers and Schneider Electric. 

Following construction, partners can feature products in-use at the new DIS, providing them with a real-time showroom. Additionally, partners will receive special recognition as “We Built Daytona” partners within the facility, along with brand exposure opportunities via digital display boards and corporate hospitality opportunities for entertaining guests during major events. 

About Jones Sign Company

Jones Sign Company has been reliable and dependable for over 100 years. Their fabrication and project management stretch from coast-to-coast, servicing all of North & Central Americas. Their ability to execute large and complex programs is considered their strength. Jones Sign can execute new builds, reimages, or remodels. Jones covers sports venues, hospitals, and malls to multiple location programs for all sectors of retail, financial services, and corporate. They also offer comprehensive repair & maintenance service. 

About Musco Lighting

For nearly 40 years, Musco Lighting has specialized in the design and manufacture of sports and large area lighting solutions around the world. Musco has pioneered systems using metal halide and LED technologies that have made dramatic improvements in energy efficiency, and provided affordable ways to control spill light and glare. Permanent and temporary lighting solutions range from neighborhood Little League® fields to Olympic Games. Musco has a global team of experts that partner with customers to plan, complete, and maintain a cost-effective, trouble-free lighting solution for their facility. For more information on Musco’s innovative lighting solutions, visit: www.musco.com.  

About P&S Paving, Inc.

In the past 20 years, P&S Paving, Inc. has grown from a small business entity with only one used dozer, to a corporation with the ability to service major highway construction, large earthwork projects, and any small driveway or parking lot. They recently opened a new hot mix plant this year capable of producing over 400 tons per hour in a cleaner, more efficient form. In addition to their recent addition of a fourth paving crew, they are prepared for big jobs and heightened goals in the surrounding community. 

About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. Construction of DAYTONA Rising was recently cited as a primary source of expected growth in the Deltona, Fla., MSA as part of ManpowerGroup’s Employment Outlook Survey. 

Toyota and Florida Hospital are Founding Partners of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through more than 40,000 total square feet of engagement areas, branding rights for two of the injectors/entrances and two of the new neighborhoods.  

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl. 

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site. 

Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest. Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information. For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.  

About Daytona International Speedway

Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

Related Features

This website uses cookies and similar technologies. By using this website, you are agreeing to our revised Privacy Policy (including our cookie policy) and our Terms Of Use. OK