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The ISC Archives and Research Center is a treasure-trove of racing history, boasting an impressive collection of motorsports photography, trophies, artifacts and other memorabilia that dates to the early 1900s.

Fans may visit the ISC Archives and Research Center as part of a Daytona International Speedway “VIP Tour” that provides race fans an opportunity for an intimate, exclusive look behind-the-scenes at the “World Center of Racing.”

Admission to the VIP Tour is $52 per person and advanced reservations are encouraged as availability is limited. Reservations can be made in person at the Daytona International Speedway Ticket Office or by calling 877-306-7223.

Among the thousands of rare, vintage items and a number of special display areas, a few stand out as must-sees during your visit.

Bill France Sr. replica office

Step back in time as the original office of NASCAR founder Bill France Sr. has been re-created to a remarkable level of authenticity.

In addition to a genuine desk and leather chair, notable features include old ISC stationery and business cards, a wall-mounted 50-year-old stuffed snook that Bill Sr. caught, a rare collection of France Family photos and antique awards and racing books. The era-appropriate television, vintage office globe, turquoise rotary phone and wood-paneled walls all serve to complete the classic 1960s look and feel.


Malcolm Campbell’s Bluebird III

One of the newest additions to the ISC Archives and Research Center is undoubtedly once of the most unique, as well. A 26-foot exact replica of Campbell’s Blue Bird 3, which raced on the sands of Ormond Beach and Daytona Beach in the early 1930s, now sits as a centerpiece in the ISC Archives and Research Center's garage.

The original Blue Bird 3 was a rebuild of Campbell’s Blue Bird 2, as he strove to make improvements in order to regain the land-speed record from fellow Brit Sir Henry Segrave. Campbell broke 13 speed records between 1923 and 1939, with the Blue Bird 3 reaching its goal as Campbell took the record at 206.956 mph on February 19, 1928 in Daytona Beach.


1967 Pontiac Firebird

Another of the most cherished vehicles in the ISC Archives’ garage is the 1967 Pontiac Firebird that paced the DAYTONA 500. The first 1967 Pontiac Firebird off of the GM assembly line, it has been signed by many motorsports greats, including Junior Johnson, Bobby Allison, Davey Allison, Richard Petty and Mark Donohue.


Marvin Panch No. 20 Car

The garage also houses the car driven by the late Marvin Panch to the 1961 Daytona 500 victory. The 1960 No. 20 Pontiac took Panch to his first lead of the race with only 13 laps remaining, holding on to take the checkered flag 16 seconds ahead of the second-place finisher.


Vintage Model T NASCAR Roadster

A replica of the type of cars race in NASCAR’s Track Roadster division, a brief competitive experience convening in NASCAR’s first season of 1948, is another rare automobile available for viewing in the archives garage.


DAYTONA workbench

The archives’ garage also has an original workbench used in the garages at Daytona International Speedway since its opening in 1959. The bench, in use at the garages until recent renovations, surely saw the tools and gear of countless legends and DAYTONA 500 champions placed upon it as race preparations were made.


Display Walls

While the ISC Archives and Research Center has shelf after shelf of priceless racing artifacts, photographs, programs, collectible cars, racing gear and trophies, its two side-by-side display walls near the front of the facility especially stand out.

One spotlights the DAYTONA 500, while the other gives guests a great look at the beach racing history of the area.


The DAYTONA 500 wall of artifacts, past champion trophies, driver memorabilia, historic images and more celebrates the history of the Great American Race. Among the highlights the first DAYTONA 500 program, the Pat Purcell Trophy, awarded to the top rookie finisher in the DAYTONA 500, and images of DAYTONA 500 champions such as Mario Andretti, A.J. Foyt, Dale Earnhardt, Jeff Gordon and Richard Petty.

The beach racing wall includes trophies, vintage gear and exclusive images of the bygone days. Figures like Sir Henry Segrave and Sir Malcolm Campbell can be seen, along with all of the unique cars that made Daytona Beach a land-speed hotspot, on the old Daytona Beach-Road Course, site of the inaugural DAYTONA 500 and DAYTONA 200.


Earnhardt Corner

One of NASCAR’s most significant families is honored with its own corner, filled with memorabilia from each of the members of the third-generation racing family. This assemblage came together thanks to a thoughtful donation from a Central Florida family whose late patriarch had collected Earnhardt memorabilia for several decades.


NASCAR Hall of Fame Jackets

At the inaugural NASCAR Hall of Fame Induction Ceremony in 2010, inductees and their families were presented with these custom-fitted, royal blue jackets made by Master’s Green Jacket producers Oxxford Clothiers.

The jackets available for viewing at the ISC Archives and Research Center were presented to the France Family, for the late Bill France Sr. and Bill France Jr. The Frances then donated the jackets to the ISC Archives and Research Center.



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