Rolex 24
How Many Activities Can You Do?

For drivers and race teams, 24 hours means hard work and little sleep. For you, 24 hours means plenty of time to explore Daytona International Speedway and take part in all of the fun activities that make the Rolex 24 At DAYTONA a truly iconic weekend. With so many things to do, we thought we’d give you a list of a few things to start with.

The 2017 Rolex 24 Heritage Exhibition

A number of historically significant race cars will be on display from January 26-29 inside UNOH Fanzone near the FPL Solar Patio. Cars featured include sports cars from 1960 to 2014 that raced in the Rolex 24 At DAYTONA, with a strong focus on cars from the various prototype eras On Saturday morning, the participating cars will turn several demonstration laps and a parade lap around a portion of the road course. Stop by the UNOH Fanzone on Sunday afternoon as we parade the Rolex 24 Heritage Exhibition throughout the area for fans to take one last photo!

Heritage Exhibit

Boardwalk Experience

Visit the infield for a wide selection of food and carnival rides, including one of the largest Ferris Wheels on the East Coast. Take a trip up and watching the race from 150 feet in the air!

Ferris Wheel

Rolex 24 At Daytona Trophy

You’re the newest DAYTONA champion as you get a chance to climb atop the podium in Gatorade Victory Lane for some photos with the 55th Rolex 24 At Daytona trophy.

Rolex Trophy

Driver Autograph Session

Nowhere in the world will you find the greatest sports car drivers all signing autographs at the same time and in the same location. The UNOH Fanzone will be the location for the giant IMSA WeatherTech SportsCar Championship autograph session on Saturday from 12 pm to 12:45 pm.

Autograph Session

Pre-Race Ceremonies

Before the race, you can get right in the middle of all the excitement and build-up to the race start as cars line up in qualifying order along pit lane. The starting grid is then opened for all fans to join the drivers, crew members and team owners to get an up-close look at your favorite cars and drivers. A truly unique atmosphere awaits as unprecedented access allows you to walk up right up to the cars and drivers to talk and take photos.

Grid Walk

Wine & Cheese Party

The biggest race of the year deserves the finest. With the roar of sports cars buzzing in the background, treat your palate to some exquisite wines and a variety of cheeses at the annual Wine & Cheese Party inside the Café 24 Activity Zone on Saturday from 6 pm to 8 pm. Find out why nothing pairs better than a bold wine and wire-to-wire endurance racing.

Wine and Cheese Party

Gatorade Victory Lane

Don’t miss out when the winning car pulls into Gatorade Victory Lane amidst cheers of the crowd as the champagne is prepared to be sprayed. Be sure to arrive before the end of the race to guarantee yourself the best seats to watch the epic celebration.


Live Music & Karaoke

The Main Stage inside the UNOH Fanzone will welcome a variety of exciting bands and musical acts throughout the weekend. However, the highlight of the night might on Saturday night from 10:30 pm to midnight when fans take the stage for some good old-fashioned karaoke. Fueled with the adrenaline of nearly 70 of the world’s fastest sports cars in the background, step up to the mic to belt out a few of your favorite hits.


Garage Access

Upgrade your Rolex 24 At DAYTONA experience by taking advantage of the exclusive opportunity to go behind the scenes with garage access. Take an up-close look at your favorite cars as they prepare for the ultimate 24-hour challenge! Two-day (Sat/Sun) access is available for only $45.


Racing Action

A new era begins as IMSA introduces the new prototype class. Faster, sleeker and more powerful than its predecessor, you don’t want to miss out on the power and speed of the new machines. In addition, the 2017 Rolex 24 At DAYTONA marks the return of three-time DAYTONA 500 champion Jeff Gordon for the first time in a decade.

New Prototype

Taste of the 24

The most outrageously unique dining event of the year taking place in the Midway Suites of Daytona International Stadium. Enjoy the non-stop excitement of the Rolex 24 at DAYTONA, while tasting food from 24 of Daytona Beach’s finest restaurants. Tickets include admission to the Taste of the 24, a two-day (Saturday/Sunday) ticket to the Rolex 24. To purchase now, click here or call 386-310-5710.

Taste of the 24

If you’re looking for even more things to do, please check our event schedule.

North America’s most prestigious sports car race is also the most distinctive weekend of the year. Surround yourself with music, food, fun and exotic cars in the prestige of the world’s only motorsports stadium. Get your tickets now for the 2017 Rolex 24 At DAYTONA!

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