Bike Week at DAYTONA
Marketplace Tips

The area’s largest motorcycle marketplace roars to life at Daytona International Speedway, March 10-18, during Bike Week 2017.

Demo Rides

Stop by the “World Center of Racing” and take a spin on the newest rides in the FREE demo ride area. Free demo rides will be available along the Midway from top manufacturers like Indian, Slingshot, Yamaha, Suzuki, and Harley-Davidson! If you would like to ride newest models and exclusive rides, you’ll need to bring a valid motorcycle driver license and DOT-approved helmet.

Demo Rides

Experience Bike Week’s entertainment hub

Harley-Davidson Thunder Alley is the life of the party during Bike Week, hopping with energy and excitement around countless events and programming. Kick back and relax while being entertained with live music, games and contests on the Harley-Davidson Thunder Alley Stage, while enjoying drink specials and your favorite Bike Week fare. Located in the massive Midway along the stadium frontstretch, stroll down Harley-Davidson Thunder Alley, check out the annual Hot Fashions Bikini Contest and Fashion Show, GEICO Bike Show and visit all of the displays and aftermarket vendors.

Bike Show

Load up on gear

They don’t call it the area’s largest motorcycle marketplace for nothing. Come ready to add to your collection of gear as you walk up and down the Daytona Motorcycle Marketplace, browsing items from over 150 vendors across the region. Join visiting motorcyclists eager to see the latest trends in apparel, parts, accessories, bikes and more in this impressive display area located in the Midway.

Motorcycle Gear

Marketplace admission, demo rides and parking are free. For race tickets and event information, visit or call 1-800-PITSHOP.

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