BMW Endurance Challenge
START YOUR YEAR WITH THE ROLEX 24 AT DAYTONA!
There is no event like the Rolex 24 At DAYTONA, which delivers an all-star driving lineup consisting of IMSA regulars plus drivers from other racing disciplines such as NASCAR, IndyCar and Formula 1.
You're in for a race that you will never forget! You have 24 hours to experience the Rolex 24. Get ready to make memories that will last a lifetime.
WHY ATTEND THE BMW ENDURANCE CHALLENGE?
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Meet the Drivers
Pack your sharpies to collect driver signatures at the pre-race fan walk.
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Boardwalk Experience
Several amusement park-style rides and games await, including a 150-foot Ferris wheel
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Walk the Grid
Get up close to the cars and drivers as you walk the grid during pre-race ceremonies for the BMW Endurance Challenge!
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Victory Celebrations
Grab a seat post-race as the winning car pulls in, the champagne flows and DAYTONA's next champion is crowned.
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Car Classes
This race features Grand Sport and Touring Car classes, straight from the showroom floor, with only minor modifications.
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Four Days of ActionDon't miss out on a second of the action. Explore Rolex 24 At DAYTONA weekend with a 4-day ticket!
BMW Endurance Challenge
More Events
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- Rolex 24 At DAYTONA
- DAYTONA Beach Half Marathon
- Speedweeks Presented By AdventHealth
- Lucas Oil 200 Driven By General Tire
- DAYTONA 500 Qualifying Presented By Kroger
- The Clash At DAYTONA
- Duel At DAYTONA
- NextEra Energy 250
- NASCAR Racing Experience 300
- DAYTONA 500
- Bike Week
- DAYTONA Supercross
- Ricky Carmichael Amateur Supercross
- DAYTONA 200
- DAYTONA TT
- Coca-Cola 250
- Coke Zero Sugar 400
