Join us as we kick off the IMSA Michelin Pilot Challenge with the BMW M Endurance Challenge at DAYTONA!

Household names and motorsports' future stars from all racing disciplines cut their teeth on the 3.56-mile DAYTONA Road Course in teams of two or three drivers, all vying for a coveted win at the World Center of Racing.

Get ready to kick off the Rolex 24 At DAYTONA weekend with this family-friendly event and make memories that will last a lifetime.


    Four-Day Admission

    The four-day admission to the Rolex 24 At DAYTONA and BMW M Endurance Challenge allows you to experience all of the intense sports car action and enjoy up-close access to the cars, teams, and drivers with garage access! From the garage & UNOH Fanzone to the infield and general admission frontstretch seating, the four-day admission is the best way to experience all that the Rolex 24 At DAYTONA has to offer! Kids 12 and under are FREE. 

    Four-Day admissions include the Roar Before the Rolex 24, January 19-21!

Got questions or having difficulty accessing our website? Give us a call at 1-800-PITSHOP (1-800-748-7467) or click HERE to schedule a call with one of our reps!



Daytona Beach Where you can relax and treat yourself or let the good times go full throttle. In Daytona Beach you have a 500-foot sandy backdrop to unplug, unwind and reconnect. Start your trip off at full speed. Or embrace the tranquility. Venture off the beaten path or take your family for a stroll through history. Get hooked on a new adventure or kick back and savor the local flavor. You have the freedom to be yourself. Your vacation doesn't have to end at the Speedway. Soak up the rays on our beautiful beaches, check out the local attractions and experience all the area has to offer along with your amazing trip to