FOUR HOURS OF INTENSE IMSA ACTION!

Join us as we kick off the IMSA Michelin Pilot Challenge with the BMW M Endurance Challenge at DAYTONA!

Household names and motorsports' future stars from all racing disciplines cut their teeth on the 3.56-mile DAYTONA Road Course in teams of two or three drivers, all vying for a coveted win at the World Center of Racing.

Get ready to kick off the Rolex 24 At DAYTONA weekend with this family-friendly event and make memories that will last a lifetime.

  • BMW M Endurance Challenge Admission


    Four-Day Admission

    The four-day admission to the Rolex 24 At DAYTONA and BMW M Endurance Challenge allows you to experience all of the intense sports car action and enjoy up-close access to the cars, teams, and drivers with garage access! From the garage & UNOH Fanzone to the infield and general admission frontstretch seating, the four-day admission is the best way to experience all that the Rolex 24 At DAYTONA has to offer! Kids 12 and under are FREE. 

    Four-Day admissions include the Roar Before the Rolex 24, January 20-22!

  • All infield GEICO Campgrounds for the Rolex 24 At DAYTONA are sold out!

    Only a limited amount of outside camping spots remain.


    SOLD OUT Campgrounds 

    • ALL infield car/tent camping
      • GEICO Orange Tent Camping
      • GEICO Park West Tent Camping
    • ALL infield RV camping
      • GEICO Red RV Camping
      • GEICO Yellow RV Camping
      • GECKO Shores at Lake Lloyd Camping
      • GEICO Park West RV Camping
  • Autograph Session

    Nowhere else will you find the greatest sports car drivers all signing autographs at the same time and in the same location. This one-of-a-kind autograph session features more than 200 drivers from the IMSA WeatherTech SportsCar Championship.

    Experience Pre-Race At The Rolex 24 at DAYTONA 

    It's an atmosphere that you'll never forget on the grid before the Rolex 24 At DAYTONA.

    What to do during pre-race at the Rolex 24:

    1. Sign the iconic start/finish line.
    2. Find the perfect spot to watch driver introductions and the cars being rolled down pit lane.
    3. Walk the grid to see your favorite cars.
    4. Wish your favorite drivers "Good Luck" mere moments before the start of North America's most prestigious sports car race.

    24 Hours of Entertainment 

    Live Entertainment 

    Enjoy a variety of bands and musical acts, including Saturday Night Karaoke on the UNOH Fanzone main stage.

    Boardwalk Experience 

    Take in the view from the top of the Ferris Wheel and win a prize playing carnival games all at the boardwalk experience!

BMW ENDURANCE CHALLENGE HIGHLIGHTS

EXPLORE DAYTONA BEACH!

Daytona Beach Where you can relax and treat yourself or let the good times go full throttle. In Daytona Beach you have a 500-foot sandy backdrop to unplug, unwind and reconnect. Start your trip off at full speed. Or embrace the tranquility. Venture off the beaten path or take your family for a stroll through history. Get hooked on a new adventure or kick back and savor the local flavor. You have the freedom to be yourself. Your vacation doesn't have to end at the Speedway. Soak up the rays on our beautiful beaches, check out the local attractions and experience all the area has to offer along with your amazing trip to

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EXPLORE DAYTONA BEACH!