FOUR HOURS OF INTENSE IMSA ACTION!

Join us as we kick off the IMSA Michelin Pilot Challenge with the BMW Endurance Challenge at DAYTONA!

Household names and motorsports' future stars from all racing disciplines cut their teeth on the 3.56-mile DAYTONA Road Course in teams of two or three drivers, all vying for a coveted win at the World Center of Racing.

Get ready to kick off the Rolex 24 At DAYTONA weekend with this family friendly event and make memories that will last a lifetime.

  • BMW M Endurance Challenge Admission


    Four-Day Admission

    The four-day admission allows you to experience all four days of intense sports car action and enjoy up-close access to the cars, teams and drivers with garage access! From garage & UNOH Fanzone access, to infield & general admission frontstretch seating, the four-day admission is the best way to experience all that the BMW M Endurance Challenge and Rolex 24 At DAYTONA has to offer! Kids 12 and under are FREE.

    Four-day garage pass included with four-day admission!

  • All GEICO Campgrounds for the Rolex 24 At DAYTONA are sold out!


    SOLD OUT Campgrounds 

    • ALL infield car/tent camping
      • GEICO Orange Tent Camping
      • GEICO Park West Tent Camping
    • ALL infield RV camping
      • GEICO Red RV Camping
      • GEICO Yellow RV Camping
      • GECKO Shores at Lake Lloyd Camping
      • GEICO Park West RV Camping
  • Rolex 24 Lounge

    Located in the suite tower overlooking the “World Center of Racing,” the Rolex 24 Lounge is the height of elegance and class. The Rolex 24 At DAYTONA Lounge provides a premium hospitality experience for individuals or those in small groups. You will enjoy amenities including climate-controlled, relaxed lounge-style seating, flat screen TVs, WiFi, as well as a top-notch buffet and premium bar. From the Rolex 24 Lounge you’ll step outside and enjoy our wide seats, all with spectacular views of the track in a location to experience the energy, sights, and sounds of a DAYTONA race day.

    Three-Day Rolex 24 Lounge Package (Friday - Sunday) 

    Enjoy the following amenities:

    • Climate-controlled lounge access with upscale amenities
    • Indoor and outdoor access to seating
    • Premium bar and buffet included
    • UNOH Fanzone, garage, and Pre-Race access
    • Daily parking
    • Private suite entrance


    BMW Champions Club

    Immerse yourself in all of the sports car action inside Daytona's historic infield in the DAYTONA 500 Club as a member of the BMW Champion's Club, providing spectacular roof top views overlooking the historic star/finish line and Victory Lane. Enjoy breakfast, lunch and dinner on Saturday, Sunday continental breakfast and brunch, garage access, an event program and so much more.

  • Autograph Session

    Nowhere else will you find the greatest sports car drivers all signing autographs at the same time and in the same location. This one-of-a-kind autograph session features more than 200 drivers from the IMSA WeatherTech SportsCar Championship.

    Experience Pre-Race At The Rolex 24 at DAYTONA 

    It's an atmosphere that you'll never forget on the grid before the Rolex 24 At DAYTONA.

    What to do during pre-race at the Rolex 24:

    1. Sign the iconic start/finish line.
    2. Find the perfect spot to watch driver introductions and the cars being rolled down pit lane.
    3. Walk the grid to see your favorite cars.
    4. Wish your favorite drivers "Good Luck" mere moments before the start of North America's most prestigious sports car race.

    24 Hours of Entertainment 

    Live Entertainment 

    Enjoy a variety of bands and musical acts, including Saturday Night Karaoke on the UNOH Fanzone main stage.

    Boardwalk Experience 

    Take in the view from the top of the Ferris Wheel and win a prize playing carnival games all at the boardwalk experience!

Weekend Schedule

Tuesday, Jan 25
Wednesday, Jan 26
Thursday, Jan 27
Friday, Jan 28
Saturday, Jan 29
Sunday, Jan 30
9:00 am
GEICO Park West Reserved Camping Open
11:00 am
Lake Lloyd, GEICO Red, and GEICO Yellow Camping Opens
8:00 am
GEICO Park West Tent & Infield Tent Camping Open
8:00 am
Parking Lot 4 Opens
8:30 am
UNOH Fanzone Gates Open
9:00 am
Parking Lot 1 Opens
9:00 am - 8:00 pm
Infield Midway Open
9:00 am - 5:00 pm
Motorsports Hall of Fame Open in DAYTONA Ticket and Tours Building
9:00 am - 9:30 am
Mazda MX-5 Practice
9:45 am - 10:45 am
IMSA Michelin Pilot Challenge Practice
11:05 am - 12:35 pm
IMSA WeatherTech SportsCar Challenge Practice
12:55 pm - 1:25 pm
Mazda MX-5 Qualifying
2:25 pm - 3:00 pm
IMSA Michelin Pilot Challenge Qualifying
3:20 pm - 5:05 pm
IMSA WeatherTech SportsCar Challenge Practice
5:30 pm - 6:15 pm
Mazda MX-5 Race #1
7:15 pm - 9:00 pm
IMSA WeatherTech SportsCar Challenge Practice
8:00 am
Parking Lot 4 Opens
9:00 am
Parking Lot 1 Opens
9:00 am
Infield Midway Open
9:00 am
UNOH Fanzone & Kids Zone Opens
9:00 am
Venue Gates Open
9:00 am
Rolex 24 Heritage Exhibition Display Open in UNOH Fanzone
9:00 am - 5:00 pm
Motorsports Hall of Fame Open in DAYTONA Ticket and Tours Building
9:00 am - 5:00 pm
Carnival Rides & Boardwalk Experience Open
9:25 am - 9:55 am
IMSA Michelin Pilot Challenge Final Practice
10:15 am - 11:00 am
Mazda MX-5 Race #2
11:20 am - 12:20 pm
IMSA WeatherTech SportsCar Challenge Final Practice
TBD
Crossover Gates Open for Pre-Race Access
12:35 pm - 1:20 pm
Pre-Race Ceremonies | BMW M Endurance Challenge at DAYTONA
1:35 pm - 5:35 pm
BMW M Endurance Challenge at DAYTONA
7:00 am
DAYTONA 5K Run & Fun Walk
7:30 am
Parking Lot 4 Opens
9:00 am
Parking Lot 1 Opens
9:00 am - 8:00 pm
Infield Midway Opens
9:00 am
UNOH Fanzone & Kids Zone Opens
9:00 am
Venue Gates Open
9:00 am
Rolex 24 Heritage Exhibition Display Open - UNOH Fanzone
TBD
Grassroots Motorsports Experience Opens - Lake Lloyd
9:00 am - 11:00 pm
Carnival Rides & Boardwalk Experience Open
9:00 am - 5:00 pm
Motorsports Hall of Fame Open - DAYTONA Ticket and Tours Building
TBD
Photos with the Rolex 24 at DAYTONA Trophy - Ruoff Mortgage Victory Lane
10:30 am - 11:15 am
IMSA WeatherTech SportsCar Championship Autograph Session - UNOH Fanzone
12:00 pm
Crossover Gates Open for Pre-Race Access
12:00 pm
Grid Opens for Fan Access to Pre-Race Ceremonies
1:15 pm - 1:40 pm
Rolex 24 At DAYTONA Pre-Race Ceremonies
1:40 pm
Start of the 60th Rolex 24 At DAYTONA
4:00 pm - 6:00 pm
Ivan Pulley Band Live - UNOH Fanzone Stage
6:00 pm - 10:00 pm
Taste of the 24 - Midway Suites
8:00 pm - 10:00 pm
The Trans Ams Live - UNOH Fanzone Stage
10:00 pm
Fireworks over Lake Lloyd
10:30 pm - 12:00 am
Karaoke - UNOH Fanzone Stage
8:00 am
Infield Midway Opens
TBD
Photos with the Rolex 24 at DAYTONA Trophy - Ruoff Mortgage Victory Lane
9:00 am - 1:00 pm
UNOH Fanzone Kids Zone Open
9:00 am - 1:40 pm
Carnival Rides & Boardwalk Experience Open
9:00 am - 5:00 pm
Motorsports Hall of Fame Open - DAYTONA Ticket and Tours Building
1:40 pm
Finish of the 60th Rolex 24 At DAYTONA

BMW ENDURANCE CHALLENGE HIGHLIGHTS

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Daytona Beach Where you can relax and treat yourself or let the good times go full throttle. In Daytona Beach you have a 500-foot sandy backdrop to unplug, unwind and reconnect. Start your trip off at full speed. Or embrace the tranquility. Venture off the beaten path or take your family for a stroll through history. Get hooked on a new adventure or kick back and savor the local flavor. You have the freedom to be yourself. Your vacation doesn't have to end at the Speedway. Soak up the rays on our beautiful beaches, check out the local attractions and experience all the area has to offer along with your amazing trip to

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