Daytona International Speedway (DIS) announced today a multi-year partnership with Olympus America Inc. that will provide the optical products company the naming rights to the photographers room of the Infield Media Center at the “World Center of Racing.”
In addition to the naming rights, Olympus will have branding within the photographers room and a display space to provide services and equipment to photographers covering events at Daytona International Speedway.
“Olympus’ reputation for superior camera equipment and quality service is known throughout the world and we’re excited to be able to provide this enhancement to media covering events at Daytona International Speedway,” track president Chip Wile said.
“This partnership is an exciting opportunity for Olympus and we are delighted to be involved with one of the most prominent speedways in the country,” said Akihiko Murata, Vice President, Sales & Marketing for Olympus America Inc. “We’re excited to service the needs of credentialed professional motorsports photographers by offering camera and lens loans to capture the on-track action at the ‘World Center of Racing.’ With our OM-D system’s unrivaled portability and image stabilization performance, combined with best-in-class weathersealing and high speed performance reaching 60 frames per second, we’re absolutely confident our system will take their photography to places they’ve never imagined.”
Tickets for the 61st annual DAYTONA 500 on Sunday, Feb. 17 and other DAYTONA Speedweeks Presented By AdventHealth events can be purchased online at www.daytonainternationalspeedway.com or by calling 1-800-PITSHOP. Fans can stay connected with Daytona International Speedway on Twitter, Facebook, Instagram, Pinterest, YouTube and Snapchat, and by downloading Daytona International Speedway’s mobile app, for the latest Speedway news throughout the season.
About Daytona International Speedway
Daytona International Speedway is a state-of-the-art motorsports facility and was awarded the SportsBusiness Journal’s prestigious Sports Business Award for Sports Facility of the Year in 2016. Daytona International Speedway is the home of “The Great American Race” – the DAYTONA 500. Though the season-opening Monster Energy NASCAR Cup Series event garners most of the attention – as well as the largest audience in motorsports – the approximately 500-acre motorsports complex, also known as the “World Center of Racing,” boasts the most diverse schedule of racing on the globe. In addition to at least nine major event weekends, the Speedway grounds are also used extensively for events that include concerts, civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.
About Olympus America Inc.
Olympus America Inc. is a global technology leader, creating innovative optical and digital solutions in medical technologies; life sciences; industrial solutions; and cameras and audio products. Throughout our nearly 100-year history, Olympus has focused on being true to society and making people’s lives healthier, safer and more fulfilling.
Our Consumer Products Business expands the boundaries of product design and functionality, empowering consumers and professionals alike with innovative digital cameras, lenses, audio recorders and binoculars, opening up new possibilities with its precision optics and groundbreaking technologies. For more information, visit getolympus.com.