The area’s largest motorcycle marketplace roars to life at Daytona International Speedway, March 8-17 during the 78th Annual Bike Week at DAYTONA.
FREE Demo Rides
Stop by the “World Center of Racing” and take a spin on the newest rides in the FREE demo ride area. Free demo rides will be available along the Midway located outside the venue gates along the frontstretch, featuring top manufacturers like Harley-Davidson, Indian, Kawasaki, Yamaha and Vanderhall! If you would like to ride newest models and exclusive rides, you’ll need to bring a valid motorcycle driver license and DOT-approved helmet.
Experience Bike Week’s entertainment hub at DAYTONA
Harley-Davidson Thunder Alley is the life of the party during Bike Week, hopping with energy and excitement around countless events and appearances. Kick back and relax while being entertained with live music, games and contests on the Harley-Davidson Thunder Alley Stage, while enjoying drink specials and your favorite Bike Week fare.
Located in the massive Midway along the frontstretch underneath the FPL Solar Patio, stroll down Harley-Davidson Thunder Alley, check out the annual GEICO Bike Show, Baddest Bagger Bike Show, Hot Leathers Fashion Show, and be sure to visit all of the displays and aftermarket vendors!
Show off your best ride at the Bike Shows!
If you’ve got a sweet ride that you want to show off to other bikers, be sure to enter the GEICO Bike Show on Friday March 15 or the Baddest Bagger Bike Show on Saturday March 16. Registrations will take place each morning, with award ceremonies later on in the afternoon. Even if you don’t enter yourself, check out the bikes on display near the Chevrolet Injector all day long!
Load up on brand new gear
They don’t call it the area’s largest motorcycle marketplace for no reason. Come ready to add to your collection of gear as you walk up and down the Midway Motorcycle Marketplace, browsing items from industry-leading vendors across the region.
Join visiting motorcyclists eager to see the latest trends in apparel, parts, accessories, bikes and more in this impressive display area located in the Midway, and check out the Hot Leathers Fashion Show on the Harley-Davidson Thunder Alley stage on Saturday, March 16 at 1 p.m.