Top Things to Do: Coke Zero Sugar 400

There’s only one summertime celebration that combines the exhilaration of racing with the excitement of Independence Day – the Coke Zero Sugar 400. Find out why the Coke Zero Sugar 400 is the summer’s biggest celebration as you spend your holiday weekend at the “World Center of Racing.”

Driver Autograph Sessions & Appearances

Take advantage of several opportunities to fill out your autograph collection and meet NASCAR stars – all inside of UNOH Fanzone. This year, autograph sessions include active drivers from the NASCAR Xfinity Series and heroic Medal of Honor recipients – both located under the FPL Solar Patio inside UNOH Fanzone! Driver appearances will also take place throughout the weekend inside the venue, UNOH Fanzone and Midway.

Autograph Sessions:

  • Friday, July 5: NASCAR Xfinity Series Autograph Session
  • Saturday, July 6: Medal of Honor Recipients Autograph Session

Driver autograph sessions 

Motorsports Hall of Fame of America

The Motorsports Hall of Fame of America (MSHFA), located in the Tickets & Tours Building at Daytona International Speedway, offers a vivid journey through the history of motorsports.

The MSHFA is the only hall of fame that encompasses the full spectrum of American motorsports: stock cars, sports cars, motorcycles, open-wheel, drag racing, off-road, powerboat, land and water speed record chasing – and even aviation.

Special Event Pricing:

  • Adults: $10.00
  • Children (6-12): $5.00
  • Children (5 and younger): Free
  • Guests with that day’s race admission ticket: $5.00

On-Track Access

Talk to any DAYTONA veteran and they’ll tell you that pre-race track access is a unique tradition that you won’t want to miss. Walk the same track that will soon crown DAYTONA’s newest Coke Zero Sugar 400 champion, leave your mark by signing the start/finish line and experience the famous surface from a completely different perspective before grabbing a spot for driver introductions.

Before the green flag drops, catch the pre-race concert from your seats in the venue, or upgrade to UNOH Fanzone/Pre-Race Access! Only those with UNOH Fanzone/Pre-Race Access are allowed on the track and tri-oval grass during pre-race festivities. Purchase your UNOH Fanzone/Pre-Race access here.

Driver introductions

Gatorade Victory Lane

After each race, immerse yourself in the experience of a championship celebration in Gatorade Victory Lane. Once you’ve gotten your UNOH Fanzone/Pre-Race access, be sure to head over before the race ends to get a seat in the stands to watch the Coke Zero Sugar 400 champion celebrate with their team.

Over the course of the weekend, Gatorade Victory Lane also provides a unique opportunity to see the Coke Zero Sugar 400 trophy up close, before stepping onto the podium to have your picture taken as the next DAYTONA champion.

Photos with the trophy in Gatorade Victory Lane

All-New DAYTONA Rewards

Win amazing prizes with the all-new DAYTONA Rewards! Prizes include winning a lap in a Grand Marshal car during pre-race, celebrating with the newest DAYTONA champion in Gatorade Victory Lane, autographed memorabilia, and much more!

Download the Daytona International Speedway app, register for DAYTONA Rewards, and start scanning badges! The more you scan, the more chances to have to win. To claim a prize, visit one of two redemption centers located on the 100 level of the Axalta Injector and inside UNOH Fanzone.

Register, scan, and win with DAYTONA Rewards 

The “World Center of Racing”

Daytona International Speedway isn’t known as the “World Center of Racing” for nothing – take time to enjoy the state-of-the-art motorsports facility during your stay at DAYTONA. Amenities include:

  • Free Wi-Fi throughout the concourses, Midway, UNOH Fanzone and the GEICO campgrounds
  • Wider, comfortable seats with improved sightlines and cup holders
  • Spacious “neighborhood” concourses unique to each injector entrance
  • Escalators and elevators to each level

The 'World Center of Racing' 


Be sure to spend some time in the massive Midway area located along the frontstretch outside of the venue gates. The Midway is the perfect spot to gear everyone up with Pitshop merchandise haulers, enjoy the many partner displays and activations or enjoy concessions under the shade of the FPL Solar Pavilion.


Massive Fireworks Show

Once the night racing of the Coke Zero Sugar 400 has concluded, the summer’s biggest celebration continues with the largest fireworks show in the area!

Fireworks display 

For more to do during the Coke Zero Sugar 400, be sure to check out the full event schedule here.

Join us for the summer’s biggest celebration! To guarantee your seats now for the 2019 Coke Zero Sugar 400, click here or call 1-800-PITSHOP.

Did we leave something off the list? Let us know below what your favorite part of Coke Zero Sugar 400 weekend!