DAYTONA BEACH, Fla. (Oct. 3, 2021) – Daytona International Speedway announced today that the Federation of State Beef Councils, on behalf of the Beef Checkoff, will once again be the entitlement sponsor of the 2022 NASCAR Xfinity Series Season-Opener. The 41st Beef. It’s What’s For Dinner.® 300 is scheduled for Saturday, Feb. 19, 2022 during Speedweeks Presented by AdventHealth.
“We are incredibly excited to continue our partnership with the Federation of State Beef Councils,” said Daytona International Speedway President, Frank Kelleher of the Beef. It’s What’s For Dinner.® 300, which was first held earlier this year in February. “It was a great race and gave beef farmers and ranchers the perfect platform to reach consumers and tell the tasty story of beef.”
The Federation of State Beef Councils, which is housed at the National Cattlemen’s Beef Association (NCBA) and works on behalf of the Beef Checkoff, is a consumer-focused, producer-directed organization representing the largest segment of the nation’s food and fiber industry. The Federation of State Beef Councils works tirelessly to represent the interests of the nation’s cattle farmers and ranchers, to ensure consumers have continuous access to great tasting beef that Americans know and love, and rely on as part of a healthy, balanced diet.
“It is an honor to sponsor the Beef. It’s What’s For Dinner.® 300 for a second year on behalf of America’s farmers and ranchers,” said Clay Burtrum, Federation Division Chair for the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff. “Tailgating and Daytona go hand in hand, and nothing makes for a better tailgate than beef.”
The Beef. It’s What’s For Dinner.® 300 will be held the day before the 64th DAYTONA 500, NASCAR’s most prestigious event, which is set for Sunday, Feb. 20. The Saturday slate will also feature the Lucas Oil 200 Driven By General Tire for the ARCA Menards Series.
In the 2021 edition of the Beef. It’s What’s For Dinner.® 300, Austin Cindric, a contender for this year’s NASCAR Xfinity Series Championship, took the checkered flag.
Tickets for the Beef. It’s What’s For Dinner.® 300 are on sale now, and start at $49. The DAYTONA 500 will debut the Cup Series anticipated ‘Next Gen’ car. The 2022 edition of The Great American Race, which will be held on its traditional Presidents Day Weekend, will have fully open front stretch seating, expanded camping, hospitality and pre-race experiences. Tickets start at $99. Tickets are on sale now for both events, as well as all Speedweeks Presented by AdventHealth events, and can be found at www.daytonainternationalspeedway.com or by calling 1-800-PITSHOP.
About the National Cattlemen’s Beef Association Federation of State Beef Councils
The NCBA Federation of State Beef Councils Division oversees beef and beef product promotion, research, information, and related activities financed by the Beef Checkoff and similar market development investments. It also functions as the Federation of 45 Qualified State Beef Councils and carries out the duties and responsibilities assigned to the Federation by the Beef Promotion and Research Act and Order. In this way, NCBA coordinates state-national efforts to build demand for beef.
About Daytona International Speedway
Daytona International Speedway is a state-of-the-art motorsports facility and was awarded the SportsBusiness Journal’s prestigious Sports Business Award for Sports Facility of the Year in 2016. Daytona International Speedway is the home of The Great American Race – the DAYTONA 500. Though the season-opening NASCAR Cup Series event garners most of the attention – as well as the largest audience in motorsports – the approximately 500-acre motorsports complex, also known as the “World Center of Racing,” boasts the most diverse schedule of racing on the globe. In addition to at least nine major event weekends, the Speedway grounds are also used extensively for events that include concerts, civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.
About the Beef Checkoff
The Beef Checkoff was established as part of the 1985 Farm Bill. The Checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.