Daytona International Speedway Magic Of Lights Nov 17 - December 31


Daytona International Speedway to host Annual Drive-Through Holiday Lights Spectacular for 7 of Times Played

Opening November 17 for the Holiday Season!

Affordable for All Holiday Pricing –“One Carload, One Price”

Tickets now on sale at

Daytona, FL. – October 5, 2023 – This holiday season will be even brighter, merrier and more colorful as Magic of Lights returns and transforms Daytona International Speedway into a vibrant drive-through holiday-themed light display. The festive event kicks off Nov. 17 and runs through Dec. 31.

Produced by Family Entertainment Holdings, LLC, “Magic of Lights” will return for the 7th annual year, featuring dozens of displays, festive favorites, and digital animation, all constructed with millions of individual LED lights to create a memorable holiday experience for the whole family.

“We are excited to return Magic of Lights to the Daytona community for the 7th annual year as its become apart of the local annual holiday tradition,” says Ken Hudgens, CEO of Family Entertainment Holdings, LLC. “Our innovative creative team has designed a drive-through holiday wonderland light experience that promises to dazzle and delight guests of all ages.”

“Magic of Lights brings the joy of the holiday season to life, and we love being able to share that joy at The World Center of Racing,” said Daytona International Speedway President Frank Kelleher. “We pride ourselves in being a place for friends and family to come together, and to do so in such a unique and colorful way, especially this time of year, is really special.”

Inside the comfort of their own vehicle, guests will enjoy Magic of Lights’ classic holiday favorites including Winter Wonderland, the 12 Days of Christmas, Toyland, festive Elves and Reindeer Road. In addition to the 200 foot long Enchanting Tunnel of Lights, there will also be other new light tunnels to delight and amaze.

Other illuminated displays include the 32-foot-tall animated Mattel’s Waving Christmas Barbie®, Prehistoric Christmas featuring life sized dinosaurs celebrating the season, and the legendary BIGFOOT® Monster Truck. Created with over two million sparkling lights, Magic of Lights is a nostalgic and festive event everyone will enjoy.

Guests can also stop and take Santa photos for a magical experience.

A new augmented reality feature will be introduced this year as well to make the magical experience even more interactive, with details set to be released in November.


  • 2+ million lights per Magic of Lights event
  • 12.6 miles of light cord per Magic of Lights event
  • 3,750 staff hours to set up each Magic of Lights event
  • The steel displays are designed, bent, cut and welded into about 800 frames that are combined in different configurations to create each show’s giant winter holiday scenes. Each frame of each scene is designed using the latest CAD technology and hand built in-house from 15 pages of design specifications each.
  • Each Magic of Lights show uses about 10 miles of steel to build the displays and 10 miles of LED lighting installed inside the displays, there are 10 different colors of LED bulbs used in the shows.
  • Scenes, such as the animated Mattel’s Waving Christmas Barbie, are as high as 32 ft. tall and as long as several hundred feet.

Magic of Lights shines daily from 6pm-10pm beginning Nov. 17 through

Dec. 31. Tickets for this colorful seasonal event go on sale Tuesday, Oct. 3 and tickets are priced per vehicle.

For a complete schedule and to purchase tickets, visit


About Daytona International Speedway   
Daytona International Speedway is a state-of-the-art motorsports facility and was awarded the SportsBusiness Journal’s prestigious Sports Business Award for Sports Facility of the Year in 2016. Daytona International Speedway is the home of The Great American Race – the DAYTONA 500. Though the season-opening NASCAR Cup Series event garners most of the attention – as well as the largest audience in motorsports – the approximately 500-acre motorsports complex, also known as the World Center of Racing, boasts the most diverse schedule of racing on the globe. Some of the exciting racing events include January’s Rolex 24 At DAYTONA and Roar Before The Rolex 24, February’s DAYTONA 500 and Speedweeks Presented by AdventHealth, March’s Bike Week At DAYTONA Presented By Monster Energy, featuring DAYTONA Supercross and the DAYTONA 200, the August Coke Zero Sugar 400 weekend, and much more. The Speedway grounds are also used extensively for other events that include concerts (Welcome to Rockville, Heroes Honor Festival, etc.), sporting events (DAYTONA Soccer Fest, CLASH DAYTONA, etc.) civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.   



About Family Entertainment Holdings, LLC

Family Entertainment Holdings, LLC is a diversified, entertainment holding company that develops family-oriented live events including Magic of Lights ®, an outdoor holiday lights drive-through experience produced at venues throughout North America and Hot Wheels® Monster Trucks Live, showcasing a toys-to-life show of Mattel’s legendary Hot Wheels Monster Trucks show presented across North America, Europe and elsewhere internationally. The Company is headquartered in New York, NY. For more information visit

© Family Entertainment Holdings, LLC 2023

Media Contacts:

Steph Harris   
NASCAR Communications   
[email protected]  


Kendall Lambert  

NASCAR Communications 

[email protected]