Fresh From Florida 250

Fresh From Florida Named Entitlement Partner for NASCAR CRAFTSMAN Truck Series Season Opener at Daytona International Speedway

The Fresh From Florida 250 will be the first full race of the weekend during Speedweeks Presented by AdventHealth


DAYTONA BEACH, Fla. (October 19, 2023) – Fresh From Florida joins forces with Daytona International Speedway as the entitlement partner for the 2024 season opening NASCAR CRAFTSMAN Truck Series race.

The Fresh From Florida 250 will take place on Friday, Feb. 16 at 7:30 p.m., with drivers competing under the lights at The World Center of Racing as part of Speedweeks Presented by AdventHealth.

“Partnering with organizations whose core values reflect our own is something that matters to us at The World Center of Racing, and that’s exactly what we have here,” said Frank Kelleher, President of Daytona International Speedway. “Fresh From Florida uses their resources to bring communities across the entire state together in so many different ways, and we aim to do the same at Daytona International Speedway.”

The Fresh From Florida organization promotes healthy eating habits by providing important services and information on the Florida environment and its relation to agriculture. Their website showcases the use of locally sourced produce grown by farmers in the sunshine state, from fruits and vegetables to meats and seafood, letting fans know where to find those farm-to-table ingredients for their race-day tailgates.

 “As Florida’s Commissioner of Agriculture, I am thrilled to have Fresh From Florida partner with Daytona International Speedway for the 2024 NASCAR Truck Series opener,” said Wilton Simpson, Florida Commissioner of Agriculture. “This strategic partnership reflects our commitment to celebrating and supporting Florida’s farmers, ranchers, and fishermen, who support our economy and produce more than 300 healthy, nutritious, and delicious commodities – right here in the sunshine state.”

The Fresh From Florida 250 is just one of the many exciting events taking place during Speedweeks Presented by AdventHealth. The racing action begins on Wednesday, Feb. 14 with DAYTONA 500 Qualifying, and continues with the Duel at DAYTONA on Thursday, Feb. 15.

Then, on Friday, Feb. 16, the season-opening triple header kicks off with the CRAFTSMAN Truck Series Fresh From Florida 250, followed by the Xfinity Series race on Saturday, Feb 17.

Speedweeks Presented by AdventHealth finishes off with one of the biggest races of the season, the DAYTONA 500, on Sunday, Feb. 18.

Fans can purchase tickets to Speedweeks Presented by AdventHealth at or by calling 1-800-PITSHOP. 

About Daytona International Speedway   
Daytona International Speedway is a state-of-the-art motorsports facility and was awarded the SportsBusiness Journal’s prestigious Sports Business Award for Sports Facility of the Year in 2016. Daytona International Speedway is the home of The Great American Race – the DAYTONA 500. Though the season-opening NASCAR Cup Series event garners most of the attention – as well as the largest audience in motorsports – the approximately 500-acre motorsports complex, also known as the World Center of Racing, boasts the most diverse schedule of racing on the globe. Some of the exciting racing events include January’s Rolex 24 At DAYTONA and Roar Before The Rolex 24, February’s DAYTONA 500 and Speedweeks Presented by AdventHealth, March’s Bike Week At DAYTONA Presented By Monster Energy, featuring DAYTONA Supercross and the DAYTONA 200, the August Coke Zero Sugar 400 weekend, and much more. The Speedway grounds are also used extensively for other events that include concerts (Welcome to Rockville, Heroes Honor Festival, etc.), sporting events (DAYTONA Soccer Fest, CLASH DAYTONA, etc.) civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.   


About Fresh From Florida

The “Fresh From Florida” brand continues to be recognized worldwide through domestic and international partnerships and targeted consumer outreach campaigns.  The brand serves to represent the state’s second largest industry with 47,500 farms and ranches spread over 9.7 million acres.  Florida’s agriculture industry produces more than 300 commodities and contributes $180 billion to the state’s economy.


Celebrating its 75th Anniversary in 2023, the National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Sprint Race, NASCAR Mexico Series, NASCAR Pinty’s Series (Canada), NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races annually in 12 countries and more than 30 U.S. states. For more information visit and, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).  


Media Contacts:    

Steph Harris   
NASCAR Communications   
[email protected]  


Kendall Lambert  

NASCAR Communications 

[email protected]