84th Annual Bike Week at DAYTONA kicks off this Friday, Feb. 28; Fall Cycle Scene takes place Oct. 16-19 this Fall
DAYTONA BEACH, Fla. (Feb. 28, 2025) – Daytona International Speedway announced today that GEICO has been named the presenting sponsor for Bike Week and Fall Cycle Scene at Daytona International Speedway. The 84th annual Bike Week at DAYTONA kicks off this Friday, Feb. 28 while Fall Cycle Scene will be held from Oct. 16-19 this fall.
“It’s an honor to partner with GEICO once again, this time for Bike Week and Fall Cycle Scene here at Daytona International Speedway,” said Frank Kelleher, President of Daytona International Speedway. “GEICO’s support will only elevate the fan experience and overall product throughout both incredible events. Together, we’re ready to kick off an unforgettable season of two-wheel racing action at the World Center of Racing.”
GEICO will be the exclusive partner for both Bike Week at DAYTONA and Fall Cycle Scene, offering a premier platform to reintroduce itself to and reinforce its support of the motorcycle community in a priority market. As the exclusive title sponsor, GEICO will be the only insurance provider participating, ensuring exceptional visibility and brand integration.
GEICO will have a dominant presence during both events. The brand will be prominently featured across pre-event materials, digital content, onsite signage, promotional displays, and in campground welcome bags. GEICO will showcase a 40′ x 20′ interactive experience, the Milestone Meter, celebrating bikers’ achievements and reinforcing GEICO’s commitment to rider safety. Riders can pre-register via QR Code on promotional materials or sign up onsite. The Milestone Meter presents an exciting opportunity for GEICO to engage with riders, enhance brand presence, and promote safe riding.
The 55th annual DAYTONA Supercross takes place on March 1, 2025, with riders tackling Carmichael’s course under the lights at Daytona International Speedway as part of the 84th Annual Bike Week At DAYTONA.
Bike Week is a ten-day motorcycle celebration kicking off on Feb. 28, and continuing through March 9, following the intense, high-speed racing of the DAYTONA 200 running from March 6-8 along with DAYTONA Short Track taking place March 6-7. Fall Cycle Scene features free demo rides, vendor displays and more throughout the area’s largest motorcycle marketplace and takes place Oct. 16-19.
To purchase tickets or for more information on Bike Week At DAYTONA or Fall Cycle Scene, please visit www.daytonainternationalspeedway.com.
Fans can also stay connected with Daytona International Speedway via www.daytonainternationalspeedway.com, on X, Facebook and Instagram, as well as the all-new NASCAR Tracks App, for the latest speedway news.
About Daytona International Speedway
Daytona International Speedway is a state-of-the-art motorsports facility and was awarded the SportsBusiness Journal’s prestigious Sports Business Award for Sports Facility of the Year in 2016. Daytona International Speedway is the home of The Great American Race – the DAYTONA 500. Though the season-opening NASCAR Cup Series event garners most of the attention – as well as the largest audience in motorsports – the approximately 500-acre motorsports complex, also known as the World Center of Racing, boasts the most diverse schedule of racing on the globe. Some of the exciting racing events include January’s Rolex 24 At DAYTONA and Roar Before The Rolex 24, February’s DAYTONA 500 and Speedweeks Presented by AdventHealth, March’s Bike Week At DAYTONA Presented By Monster Energy, featuring DAYTONA Supercross and the DAYTONA 200, the August Coke Zero Sugar 400 weekend, and much more. The Speedway grounds are also used extensively for other events that include concerts (Welcome to Rockville, Heroes Honor Festival, etc.), sporting events (DAYTONA Soccer Fest, CLASH DAYTONA, etc.) civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.
About GEICO
GEICO (Government Employees Insurance Company), the third-largest auto insurer in the U.S., was founded in 1936 and insures vehicles in all 50 states and the District of Columbia. GEICO, a member of the Berkshire Hathaway family of companies, constantly strives to make lives better by protecting people against unexpected events while saving them money and providing an outstanding customer experience.
Along with personal auto insurance, commercial auto and personal umbrella coverages are also available. Homeowners, renters, condo, flood, identity theft, term life, and more coverages are written through non-affiliated insurance companies and are secured through the GEICO Insurance Agency, LLC. Visit GEICO.com for a quote or to learn more.
