DAYTONA Rising was a $400 million reimagining of an American icon – Daytona International Speedway.

Five expanded and redesigned entrances, or “injectors,” lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch.

At the conclusion of the redevelopment, Daytona International Speedway now has approximately 101,500 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway now features over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests.

The project officially broke ground in early July 2013 and was completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500.


  • 11 Social areas throughout the frontstretch dubbed “Neighborhoods” each the size of a football field 
  • 101,500 brand new 20” – 21” frontstretch seats with backs and arm rests
  • 5 expanded and redesigned fan entrances called injectors 
  • 17 elevators in the new venue 
  • 3 new concourse levels for fans that will span the frontstretch 
  • Over 60 new trackside suites 
  • 40 escalators in the new venue (Tops the nation in number of outdoor venue escalators) 
  • 6,300 new jobs 
  • 300 Million in labor income 
  • Over 85 million in new tax revenue 
  • More than 2x the number of restrooms 
  • 3x the current number of concessions and merchandise points of sale 
  • Venue length = nearly 1 mile (designers had to compensate for the curvature of the earth) 
  • Amount of steel used in DAYTONA Rising = 1% of annual U.S Steel Output 
  • Hundreds of club and loge seats (a new hospitality level will transition the hospitality experience from the old temporary chalet model to a permanent climate-controlled high-end experience within the venue)