DAYTONA RISING

DAYTONA Rising was a $400 million reimagining of an American icon – Daytona International Speedway.

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WHAT WAS DAYTONA RISING?

Five expanded and redesigned entrances, or “injectors,” lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch.

At the conclusion of the redevelopment, Daytona International Speedway now has approximately 101,500 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway now features over 60 luxury suites with track-side views and a completely revamped hospitality experience for corporate guests.

The project officially broke ground in early July 2013 and was completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500.

DAYTONA RISING BY THE NUMBERS

SOCIAL AREAS	11 Social areas throughout the frontstretch dubbed “Neighborhoods” each the size of a football field
FRONTSTRETCH SEATS	101,500 brand new 20” – 21” frontstretch seats with backs and arm rests.
INJECTORS	5 expanded and redesigned fan entrances called injectors.
ELEVATORS	17 elevators in the new venue.
CONCOURSE LEVELS	3 new concourse levels for fans that will span the frontstretch.
SUITES	Over 60 new trackside suites.
ESCALATORS	40 escalators in the new venue (Tops the nation in number of outdoor venue escalators).
INCOME	300 Million in labor income.
TAX REVENUE	Over 85 million in new tax revenue.
RESTROOMS	More than 2x the number of restrooms.
VENUE LENGTH	Venue length = nearly 1 mile (designers had to compensate for the curvature of the earth).
STEEL USED	Amount of steel used in DAYTONA Rising = 1% of annual U.S Steel Output.