North America’s most prestigious sports car race will run from January 24 – 25,
ROAR Before the Rolex 24 takes place Jan. 16-18
DAYTONA BEACH, Fla. (July 30, 2025) – Daytona International Speedway announced today that tickets are now on sale for the 2026 Rolex 24. North America’s most prestigious sports car race will run from January 24 – 25, with ROAR Before the Rolex 24 taking place Jan. 16-18.
“Tickets are now on sale for the 2026 Rolex 24 as fans from around the world can now secure their spots for this world class endurance racing event,” said Frank Kelleher, President of Daytona International Speedway. “This event always brings thrilling on-track action, vibrant energy and incredible entertainment resulting in the ultimate motorsports experience. Secure your tickets today!”
The ROAR Before the Rolex 24 will once again take place the weekend prior on Jan. 16 – 18. The nail-biting practice and testing weekend give drivers and teams the chance to prepare their cutting-edge machines, allowing fans a first look at the new-for-2026 machinery as drivers take top-speed laps around the track before the big race the following weekend.
The 2025 Rolex 24 At DAYTONA once again saw fans from all around the globe flock to Daytona International Speedway for another extravagant edition of the most prestigious sportscar race in North America. Porsche Penske Motorsport finished first overall in the 2025 edition in the No. 7 Porsche 963 in the GTP class, going back-to-back with Felipe Nasr helping pilot the team to this incredible feat.
Fans can witness the IMSA WeatherTech SportsCar Championship season opener and catch the very first glimpse of drivers and their cutting-edge machines as they tackle 24 hours of intense competition at The World Center of Racing to kick off the 2026 season.
To view ticket options for the 2026 Rolex 24 At DAYTONA, and to learn more about all the exciting events taking place at The World Center of Racing, please visit www.daytonainternationalspeedway.com.
About Daytona International Speedway
Daytona International Speedway is a state-of-the-art motorsports facility and was awarded the SportsBusiness Journal’s prestigious Sports Business Award for Sports Facility of the Year in 2016. Daytona International Speedway is the home of The Great American Race – the DAYTONA 500. Though the season-opening NASCAR Cup Series event garners most of the attention – as well as the largest audience in motorsports – the approximately 500-acre motorsports complex, also known as the World Center of Racing, boasts the most diverse schedule of racing on the globe. Some of the exciting racing events include January’s Rolex 24 At DAYTONA and Roar Before The Rolex 24, February’s DAYTONA 500 and Speedweeks Presented by AdventHealth, March’s Bike Week At DAYTONA Presented By GEICO, featuring DAYTONA Supercross and the DAYTONA 200, the August Coke Zero Sugar 400 weekend, and much more. The Speedway grounds are also used extensively for other events that include concerts (Welcome to Rockville, Heroes Honor Festival, etc.), sporting events (DAYTONA Soccer Fest, CLASH DAYTONA, etc.) civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.