WHERE TO GO

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MOTORCYCLE MARKETPLACE Don’t miss your chance to visit the area’s largest Motorcycle Marketplace featuring high-end manufacturers, vendor displays, and FREE demo rides. Open daily and is FREE to the public.

VENDOR LIST
  • Harley-Davidson
  • Hot Leathers
  • Yamaha
  • Honda
  • Suzuki
  • Triumph
  • Polaris 
  • Indian Motorcycles
  • BMW
  • Kawasaki
  • GEICO
  • Can-Am
  • AND MORE!
Subject to change
Aerial view of the Daytona Motorcycle Marketplace event at Daytona International Speedway, showing rows of motorcycles parked along wide walkways filled with visitors. Numerous vendor tents and trailers line the area, displaying banners and merchandise, while trucks and portable restrooms are visible in the background. The foreground features palm trees, signage, and a “Daytona Motorcycle Marketplace” logo in the bottom left corner.
HARD ROCK BET FANZONE & PRE-RACE ACCESS

The Hard Rock Bet Fanzone is the ultimate place to grab a bite, enjoy a refreshing drink, and even score an autograph. A variety of food trucks and food vendors will be on site daily, offering a wide selection of food and beverages.

Guests can also enjoy cold beer and other alcoholic beverages available at multiple locations throughout the Fanzone, along with Coca-Cola beverages offered at most vendors.

Access to the Hard Rock Bet Fanzone includes:

  • Fan Track Access
  • Autograph Sessions
  • Live Q&As
  • Food and Drink
  • Live Music
  • Hard Rock Bet Fandeck
  • Pre-Race Show featuring Miranda Lambert
  • And More!
Access to the Hard Rock Bet Fanzone & Pre-Race Access is available for purchase HERE. 
HARD ROCK BET FANZONE & PRE-RACE ACCESS
THE MIDWAY

Located right outside the gates, visit the many displays and vendors at The Midway! Make sure to stop at the FPL Solar Pavilion, featuring a place to relax in the shade while enjoying free Wi-Fi. Displays around The Midway include:

  • NASCAR Merchandise Haulers
  • NASCAR Experience Stage
  • Lego City NASCAR Kids Zone
  • Live Q&A’s
  • DAYTONA Display to Renew Your Experience for 2027
  • And More!
Check back later for a link to the Midway Map!
THE MIDWAY
DAYTONA CHAMPIONS' WALK OF FAME The DAYTONA 500 Champions’ Walk of Fame, located in front of the Motorsports Hall of Fame of America, is a cherished tradition that began in 1996, when NASCAR Hall of Famer Dale Jarrett became the first driver to take part.

Each February, as part of the DAYTONA 500 Champions’ celebration, the winning driver places their hands, right foot, and autograph into a 3-by-3-foot cement block. These blocks are then permanently installed in August during Coke Zero Sugar 400 Weekend.
DAYTONA CHAMPIONS' WALK OF FAME