Platinum-Selling singer and songwriter to dazzle fans with her iconic vocals prior to The Great American Race   DAYTONA BEACH, Fla. (Feb. 12, 2026) – Daytona International Speedway announced today that America the Beautiful will be performed by international superstar...

NASCAR Wire ServiceDAYTONA BEACH, Fla. _ Kyle Busch delivered the best Daytona 500 qualifying effort of his championship NASCAR career Wednesday night at Daytona International Speedway, claiming his first ever pole position for the Great American Race (Sunday, 2:30...

NASCAR will once again kick off its season in front of a full house of fans atThe World Center of Racing DAYTONA BEACH, Fla. (February 11, 2026) – Daytona International Speedway announced today that the 68th running of the DAYTONA 500 is officially sold out, with fans...

Miss America 2026 Cassie Donegan will perform ahead of the pair of races that set the field for the DAYTONA 500 DAYTONA BEACH, Fla. (February 10, 2026) – Daytona International Speedway announced today that Cassie Donegan, Miss America 2026, will perform the National...

“The Nicest Man in Stand-Up” to help kick off The Great American Race in advance of the theatrical release of his family-friendly comedy “The Breadwinner” via TriStar Pictures DAYTONA BEACH, Fla. (Feb. 3, 2026) – Daytona International Speedway today announced that ...

Kurt Russell joins The Great American Race festivities ahead of the season two premiere of “Monarch: Legacy of Monsters” DAYTONA BEACH, Fla. (Jan. 25, 2026) – Hollywood horsepower will help lead the field to green for the 68th running of the DAYTONA 500 as Daytona ...

Rolex set to remain as the Rolex 24 title sponsor having supported DAYTONA since the 1950s DAYTONA BEACH, Fla. (Jan. 22, 2026) – Daytona International Speedway announced today that the track will enter a long-term extension with Rolex to remain as the Rolex 24 Title...

LPGA Major champion and Rolex Testimonee will help the twice-around-the-clock race swing into action with the most famous words in motorsports DAYTONA BEACH, Fla. (Jan. 16, 2026) – Daytona International Speedway announced today that Rolex Testimonee and LPGA star...

General Tire returns as entitlement partner for ARCA Menards Series race at Daytona International Speedway FORT MILL, S.C. & DAYTONA BEACH, Fla. (Jan. 16, 2026) – General Tire announced today that it will extend its long-standing partnership with the ARCA Menards...

Sky Formation, the patriotic design, is set to pay tribute to U.S. Air Force Thunderbirds at the 68th running of The Great American Race. DAYTONA BEACH, Fla. (Jan. 14, 2026) – Daytona International Speedway announced today that Sky Formation is the winner of the...

65th running of the Rolex 24 set for January 28-31, 2027DAYTONA BEACH, Fla. (Jan. 13, 2026) – Daytona International Speedway announced today that the 65th running of the Rolex 24 will take place January 28-31, 2027. The 2027 edition of the Roar Before the Rolex 24 ...

Most-awarded artist in Academy of Country Music history set to kickstart the festivities prior to the 68th running of The Great American Race DAYTONA BEACH, Fla. (Jan. 11, 2026) – Daytona International Speedway announced today that three-time GRAMMY-award winning country...