“The Nicest Man in Stand-Up” to help kick off The Great American Race in advance of the theatrical release of his family-friendly comedy “The Breadwinner” via TriStar Pictures DAYTONA BEACH, Fla. (Feb. 3, 2026) – Daytona International Speedway today announced that ...

Kurt Russell joins The Great American Race festivities ahead of the season two premiere of “Monarch: Legacy of Monsters” DAYTONA BEACH, Fla. (Jan. 25, 2026) – Hollywood horsepower will help lead the field to green for the 68th running of the DAYTONA 500 as Daytona ...

Rolex set to remain as the Rolex 24 title sponsor having supported DAYTONA since the 1950s DAYTONA BEACH, Fla. (Jan. 22, 2026) – Daytona International Speedway announced today that the track will enter a long-term extension with Rolex to remain as the Rolex 24 Title...

LPGA Major champion and Rolex Testimonee will help the twice-around-the-clock race swing into action with the most famous words in motorsports DAYTONA BEACH, Fla. (Jan. 16, 2026) – Daytona International Speedway announced today that Rolex Testimonee and LPGA star...

General Tire returns as entitlement partner for ARCA Menards Series race at Daytona International Speedway FORT MILL, S.C. & DAYTONA BEACH, Fla. (Jan. 16, 2026) – General Tire announced today that it will extend its long-standing partnership with the ARCA Menards...

Sky Formation, the patriotic design, is set to pay tribute to U.S. Air Force Thunderbirds at the 68th running of The Great American Race. DAYTONA BEACH, Fla. (Jan. 14, 2026) – Daytona International Speedway announced today that Sky Formation is the winner of the...

65th running of the Rolex 24 set for January 28-31, 2027DAYTONA BEACH, Fla. (Jan. 13, 2026) – Daytona International Speedway announced today that the 65th running of the Rolex 24 will take place January 28-31, 2027. The 2027 edition of the Roar Before the Rolex 24 ...

Most-awarded artist in Academy of Country Music history set to kickstart the festivities prior to the 68th running of The Great American Race DAYTONA BEACH, Fla. (Jan. 11, 2026) – Daytona International Speedway announced today that three-time GRAMMY-award winning country...

The Points-Paying 2026 Daytona 200 Will Feature A Purse Of $250,000 For “The Great American Motorcycle Race” On March 7 IRVINE, CA (January 8, 2025) – Daytona International Speedway and MotoAmerica have joined forces to elevate the 2026 Daytona 200 to new heights, ...

Partnership between FDOT and Daytona International Speedway will promote America’s historic birthday and roadway safety with the ‘America 250 Florida Duel at DAYTONA’ on Feb. 12, 2026 DAYTONA BEACH, Fla. (Jan. 5, 2026) – Daytona International Speedway announced today...

Supercross legend Ricky Carmichael returns to design course for 19th year in a rowTo view the 2026 DAYTONA Supercross course map, click here DAYTONA BEACH, Fla. (Dec. 16, 2025) – Daytona International Speedway today unveiled the highly anticipated course layout...

The iconic Thunderbirds flyover tradition will once again be an extravagant spectacle ahead of NASCAR’s season opener DAYTONA BEACH, Fla. (Dec. 9, 2025) – The United States Air Force Thunderbirds are back with high flying thrills for the 2026 DAYTONA 500, showcasing...