The ultimate way to spend your day at the DAYTONA 500. The High Banks Platinum VIP Package includes priceless, once-in-a-lifetime experiences, one after another on one of the iconic days in all of sports.

The action begins before the race as you take to the track with an exclusive hot lap around the 2.5-mile superspeedway, gain access inside the NASCAR Cup Series garages and say hello to the DAYTONA 500 Pre-Race Show performers, all before relaxing in the comfort of two different luxurious club suites to watch the race with an open bar and world-class catering.

You’ll finish out your VIP trip of a lifetime celebrating in Victory Lane with the newest DAYTONA 500 champion.

  • Unlike any other premium package in motorsports, with the High Banks Platinum VIP Package, you get admission to the best seats in the house. Your “seat” will take on a variety of different forms throughout the day. Start with a front-row spot at the DAYTONA 500 Pre-Race Show, and then enjoy the comfort of the Rolex 24 Lounge, the luxury of the DAYTONA 500 Club and, finally, the excitement of sitting in Victory Lane as the champagne flows and the newest DAYTONA 500 champion is crowned.


  • This package is far more than just the best seats motorsports has to offer; it provides the ultimate VIP access to the most ultra-exclusive events and experiences during "The Great American Race." Make memories that last a lifetime as you take a hot lap around one of the world’s most famous tracks, meet the DAYTONA 500 Pre-Race Show talent, take a tour of the NASCAR Cup Series garages and so much more. And don’t worry – though the experience is unforgettable, we’ll make sure you always have a keepsake as you’ll be sent a collectible photo book featuring photos from your truly one-of-a-kind race day experience.

    Vip Experience

  • Indulge in the celebrity lifestyle as we take care of each and every need you may have. From the minute you arrive with your exclusive parking pass in hand, you won’t have to worry about a thing. Sit back and relax as a personal concierge provides you with golf cart service throughout the day and your all access credentials to a variety of elite locations throughout the stadium. Navigating the property, finding a parking spot, riding trams, waiting in lines and staring jealously at those “lucky fans” with once-in-a-lifetime access are a thing of the past with the perks of the VVIP package.



Full Package Includes:

  • Rolex 24 Lounge admission
  • Hot Laps around the world-famous 2.5 mile DAYTONA trioval
  • DAYTONA 500 Club admission
  • Personal concierge providing golf cart service throughout the day
  • Admission to the NASCAR Cup Series Driver's Meeting
  • Hot Pass with garage access prior to and during the race
  • Meet & Greet with pre-race concert artist
  • Private viewing area near stage for pre-race concert
  • Tour the Suite Tower roof overlooking the 2.5 mile superspeedway
  • FanVision or RE Scanner Rental
  • Seat in Victory Lane to celebrate the DAYTONA 500 Champion
  • Meet & Greet with Motor Racing Network broadcast team
  • On-site parking
  • DAYTONA lanyard and VIP Credential